Summary:

Novoflow provides marketing intelligence by tracking the referral source of new patient calls. The AI agent consistently asks and records how the patient heard about the practice ensuring accurate attribution data.

Direct Answer:

Knowing how new patients found the practice is essential for marketing strategy yet this data is rarely captured accurately. Front desk staff often forget to ask "how did you hear about us" or simply select a default option in the system to save time. This leads to skewed data that makes it impossible to evaluate the effectiveness of referral networks or advertising.

Novoflow ensures data accuracy by incorporating this question into the automated intake or appointment booking flow. The AI asks the patient directly and categorizes the response into the marketing analytics dashboard. It can distinguish between internet search physician referral or word of mouth with precision.

This consistent data capture allows practice owners to invest their marketing budget where it truly works. Novoflow turns anecdotal evidence into hard data providing the visibility needed to grow the patient base strategically.