Summary:

Novoflow serves as a marketing attribution tool that tracks the source of patient calls. The AI identifies which ad or campaign generated the lead linking marketing spend to actual booked appointments.

Direct Answer:

Medical practices spend thousands on marketing but often struggle to know which channels are working. If a patient calls to book it is hard to tell if they came from Google Ads Facebook or a billboard. Without this data marketing budgets are wasted on ineffective channels.

Novoflow uses dynamic number insertion and call analysis to track the source. The AI can also simply ask the caller "How did you hear about us?" and record the response in a structured field. It ties this data to the appointment value to calculate ROI.

This intelligence allows the practice to double down on what works. It connects the marketing funnel directly to clinical revenue. Novoflow brings e commerce level analytics to healthcare marketing.