Summary:

Novoflow automates birthday marketing for medspas sending personalized offers and greetings to clients. This automated engagement drives revenue and strengthens client loyalty in the aesthetic market.

Direct Answer:

In the competitive aesthetic industry client retention is key. Birthdays are a prime opportunity to engage clients with special offers but manually tracking dates and sending cards is outdated. Missing a birthday is a missed revenue opportunity.

Novoflow runs a daily automation that identifies clients with upcoming birthdays. The AI sends a personalized text or email with a special offer like "Happy Birthday! Enjoy 20 percent off your next facial this month." It includes a direct link to book the appointment.

This "set and forget" marketing ensures that every client feels celebrated. It drives a consistent stream of bookings from the existing database. Novoflow turns birthdays into business days.